Hi, my name is 
Sjoerd Lageweg
I am a Strategic Product Designer focused on turning complex challenges into innovative, impactful solutions.
My process is grounded in strategic inquiry: I don't just design innovations—I find the problem and the market opportunity first. This commitment to deep understanding ensures that every solution I develop is targeted, efficient, and relevant.
Academically, I hold a Bachelor's degree in Industrial Design Engineering and am currently pursuing my Master's in Strategic Product Design at the Delft University of Technology (TU Delft).
Education
MSc Strategic Product Design, TU Delft
Sep 2024 - Feb 2027
The programme integrates design and management disciplines to cultivate a strategy focused on innovation and sustainability. It equips students with the skills to craft effective interventions and strategies, enabling organisations to thrive amid technological opportunities.
BSc Industrial Product Design, TU Delft
Sep 2020 - Feb 2024
Learned about the comprehensive foundation in the design of innovative products and systems, balancing the critical pillars of people, organisations, and technology. Students master key design
methods and skills like prototyping and visualization to develop impactful, responsible solutions for a sustainable future.
Atheneum Technasium
2014 - 2020
Completed the Technasium program (Nature & Technique profile), gaining expertise in team-based collaboration, presenting findings, and basics research and design methodology.
Work experience
Teamleader Albert Heijn
Jun 2019 - Today
Responsible for leading and coordinating the store team. Oversee the weekly commercial plan, recruitment of new staff, and process improvements to optimize store performance. Additionally accountable for organizing staff events to foster a positive and motivated work environment.
Co-founder IN-DUC
Dec 2022 - Sep 2024
Founded a startup focused on designing a portable induction cooktop for outdoor use. Participated in several national innovation and startup competitions, including the Philips Innovation Award, TU Delft Impact Contest, Gulliver, and Innofest.
YES!Delft Validation Program
May 2024 - Jul 2024
Selected for the YES!Delft Validation Program, a leading startup incubator initiative focused on early-stage business development. Acquired expertise in market validation, customer discovery, and CRM implementation while refining the product–market fit for IN-DUC’s portable induction cooktop concept.
Minor Tech-based Entrepreneurship
Sep 2022 - Feb 2023
Completed the Tech-Based Entrepreneurship minor at the Faculty of Technology, Policy and Management (TPM), focusing on the development of the value proposition for the startup Lobster Robotics. The program integrated a broad range of entrepreneurship-focused courses, including foundations of entrepreneurship, product design, organizational science, financial aspects of startups, and B2B marketing.
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